You may ask any given person you meet in the street, about world’s most popular energy drink. They’d surely answer KRATINGDAENG, or RED BULL, world’s most famous energy drink.
There’s one one brand quickly catching up though. It’s EXTRA JOSS, an Indonesian brand that has been quite a while dominating Indonesian market. It has been penetrating regional market and gearing up for broader target. While sale in Malaysia is surging quickly, Extra Joss starts to dominate Philippines energy drink market, you can find Extra Joss ads at every corner.
Extra Joss ad banner somewhere in Manila
Popularity: 6% [?]
Krating Daeng is very popular because it can be used as alcoholic cocktail mixer too…not only be drank straight up as energy drink.
- Vodka+Red Bull is very popular, and one popular cocktail “Jager Bomb” uses Red Bull as one of the ingredient, Jagermeister dropped into a glass of Red Bull….
Yeah, it is. When I went to Malaysia, I saw EXTRA JOSS ads at the whole monorail train. It’s so dominating.
yup that’s right, I have workmate Philipino, They said EXTRA JOSS is a popular energy drink in their country and they often consume it. I was rightfully proud heard that. Go my country…Go Indonesia….