Garuda Indonesia Introduces New Look for Cabin Crew.
Garuda Indonesia launched new uniform designs at a public gathering held in the Hotel Indonesia Ballroom on Thursday, May 27, 2010.
The new in-flight costumes for stewardesses will be inspired by the traditional kebaya with blue lereng batik sarongs complemented by a blue or turquoise Kartini-stlyled kebaya for the upper torso. An additional costume style for the ladies includes orange lereng batik sarong with a matching orange Kebaya.
Male cabin-crew will sport grey suits, blue shirts, and branded neck-ties.
The new uniforms represent one step of an overall plan to earn a 5-star rating for what is termed the “Garuda Experience.” The design team for the new uniforms included Josphone (Onin) Weeatie Komara, color consultant Irma Hardisurya, a former cabin crew member Dianti Poetranto, design consultant Ted Sulisto and Grace Purukan of Garuda.
The selection of batik motifs reflects the naming of batik as world heritage product by UNESCO in 2009.
Unfortunately, the need to rapidly produce sufficient new uniforms for 1,600 cabin crew means that the costumes will be ersatz batik, mass-produced in a modern textile factory and not the highly regarded hand-made batik for which Indonesia is famous.
The new outfits reflect the larger transformation taking place at the State-owned airline. Underlining this corporate transformation is Garuda’s increasingly young fleet of aircraft, now averaging 8 years as compared to five years ago when the average age of a plane was 14 years.
Skytrax recently rated Garuda as a four-star carrier together with 26 other international carriers from the total of 210 reviewed.
Bright Skies Ahead
Today, June 1, 2010, Garuda will be flying to Amsterdam. Other European destinations are planned as part of Garuda’s European revival including, Frankfurt, Rome and London. Once more aircraft join the Garuda armada plans call for flights to the U.S.A.’s West Coast in 2013.
The evolution of the costumes
Garuda Indonesia Cabin Crew Costume in the 50's
The 60's
The 70's
The 80's
The 90's
The 2000's
THE NEW LOOK 1
The NEW LOOK 2
The NEW LOOK 4 - Euro cities destination
The NEW LOOK 5 - Euro cities destination
The NEW LOOK 6 - Middle East Destinations
Photos source : GA Singapore
Article source: Bali Discovery
Popularity: 26% [?]
wow.. what an improvement! I love their new designs. they did it in the right time… congrats Garuda Indonesia!! we proud of you!!
let’s sky high!
kostum yg cewenya keren, tapi sayangnya yang cowonya ko ga ada bau2 indonesianya sih
lol @ the 70′s.. sorry. i dunno what got into me.. i just laugh
nice traditional-modern outlook. match with the plane i think. it’s about the time the uniform to change. i was worried that garuda would forget the kebaya (or even worse didn’t change its uniform at all). keep innovating!
The new uniforms represent one step of an overall plan to earn a 5-star rating for what is termed the “Garuda Experience.” The design team for the new uniforms included Josphone (Onin) Weeatie Komara, color consultant Irma Hardisurya, a former cabin crew member Dianti Poetranto, design consultant Ted Sulisto and Grace Purukan of Garuda.
+1
just tasting the Garuda Experience with GA 613 this morning. Even the uniform still wear the 2000s, I’m impressed with the new profile of the flight attendance:Fresh, young, enthusiasm, kind, and helpful. Garuda has entering the marketing 3.0 – Congratulation for the diamond SQ award and your first re-opening flight to Europe (1 june 2010). I believe if you maintain your performance at this level, in 2014, GA will gain the 5-star rating..or may be earlier
RI54, i am sure, 5-star rating will be gained earlier, sometimes in 2012 or 2013. However, to obtain that rating, airline alone will not be sufficient. Garuda will need to somehow upgrade it’s checkin counters, waiting lounge, ticketings, etc.
Not easy
I believe so mas Ary,
that is their own target to acheive 5 star Skytrax rank in 2014 as stated on GARUDA Magazine.
Cantik…bernuansa Indonesia, seragam pria mungkin sebaiknya gaya inonesia juga…baju KOKo?
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seragam yang sangat bagus.
apa perbedaan antar warna warna dari seragam pramugari perempuannya?
cowoknya mendingan pake batik( tapi nanti takut nyaru sama penumpang ya??)
What a great resource!
BAGUS !!! seragam barunya sangat bagus,Indonesian Girlnya sangat terasa bangat…GOOD LUCK GARUDA …
2010′s costume is waaaaay better than 2000′s. For me, 2000′s costume is simply the worst costume of all. The colors look so dull although it represents the Batik of Indonesia. But still, it is the thing that came on my mind when I first looked this costume. For the stewards, suits are just right.
sangat anggun pramugarinya….tapi kenapa penerbangan yang ke belanda pramugarinya sudah pada berumur ya….padahal kita menantikan yang fresssss…biar serasi aja gitu..mungkin lain waktu kali yaaaa
Very nice!
sekedar koreksi kecil saja sih, penulisan “Josphone (Onin) Weeatie Komara”
apa mungkin yang dimaksud adalah:
Josephine “Obin” Komara, perancang batik dan pemilik BIN house?
kalo betul dia, mudah2an penulisan namanya bisa dikoreksi
that’s all..keep up the good work GNFI!
Thanks, Miranti. It is OBIN. Thanks for the correction.
Suka banget ma newlook nya,, wuihh,, asik bener
keren,, rok nya mantap, baju kartini nya juga keren. aiihh,, jadi pengen pake buat kondangan. hehehe.. gw juga suka yang 50′s, classy abiss 
kereeeeeeennnnn
I basically like the new uniform models and colors for the female crew, but I propose that the female air crew do not wear a kebaya for safety and practicality reasons; I think over-the-knee batik skirts are better for them.
Wearing a kebaya can be dangerous in an emergency; female air crews may be impeded in their walking/running, and/or they could trip when they’re wearing a kebaya.
In addition, I imagine it would be hard for a kebaya wearer when they need to relieve themselves of nature’s call in the very small restrooms of an airplane.
As for the male crew uniforms, I propose adding a touch of Indonesia-ness to the uniforms, like a batik shirt, and/or a batik tie inside the jacket. Or, how about designing a batik jacket?