Browsing all posts tagged under »Pinkberry«

Power Of Branding

→  April 28, 2010 2

“What makes Pinkberry, Pinkberry? If you said the yogurt, you’re only half right. Customers stand in line for a taste of the yogurt, but they want get in that line because of the brand. “This objective is apparently what is behind the success of Pinkberry, a frozen yogurt chain, which after its opening in January [...]