Categorized | EcoBiz

All-Purposes-Vehicle Going Global

This APV is probably the most globally-marketed made-in-Indonesia vehicle. Developed in 2004, Indonesia has been sending this car to over 80 countries worldwide at 25,000 units each year, a striking number amid global economic downturn. The number is likely to go up following global recovery, and more people are more aware of this economical-yet-powerful vehicle.

Malaysia, Singapore, Philippines, Thailand, Caribbean countries, central American countries, Latin American countries, and African countries.

In total, Indonesia’s car export reach 250,000 units each year, consisting CBU and CKD. Suzuki APV is indigenously designed, developed, manufactured, and mass-produced in Indonesia, by Indonesians.


Popularity: 5% [?]

Share this Good News!
  • Print
  • Digg
  • Facebook
  • Mixx
  • Google Bookmarks
  • email
  • Reddit
  • Technorati
  • Twitter
  • Yahoo! Buzz
  • Tumblr
  • LinkedIn
  • MySpace

This post was written by:

Akhyari - who has written 650 posts on Good News From Indonesia.

Contact the author

20 Responses to “All-Purposes-Vehicle Going Global”

  1. Bonek says:

    Tapinya kan merk Suzuki…

    • ivan says:

      @bonek: due remember that indonesia has been making cars not just for our need, but also for other countries… that’s why there’s that news about a european car company (if i’m not mistaken here) are also want to put their factory in indonesia.
      and even though it’s another country’s brand they’re ‘made in indonesia’

    • Ian says:

      And that means the world trusts Indonesia’s quality among others.

      • nadia says:

        It’s not Indonesia’s quality… Quality control not done by Indonesia. Indonesia is just for the workplace and the cheap labour. It’s not an Indonesian company either. Those facts make difference bfore you guys consider it as an Indonesian product.

        • Bonek says:

          @Nadia, agree.. what they do is just to reduce the cost by producing in Indonesia. Indonesia will only get less gaining since most the revenue will go to Japan… of course, they are the true owner.
          Eventhough if the cars designed, produced and exported from Indonesia, less people only will know that it is “made in Indonesia” as they know that Suzuki is Japanese car.

  2. diana says:

    The quality control done not by indonesia.. Indonesia is just the workplace and the labour because they’re cheap. The company isn’t Indonesian. I think those facts make difference. Fortunately, the company trusts Indonesians to make cars under their flag…

  3. nadia kedua says:

    Japanese product claimed to be Indonesian? It’s a Japanese company still, and the quality control not done by Indonesia…

    • sadagori says:

      quality control is being by Indonesia I thought, but still its japanese smell there. promote real Indonesia, pls

  4. rdiditfa says:

    hmm.. kinda same as apple’s product. ipod, ipad, you name it…
    they’re all (well maybe not all..) made in china. and they’re marketed worldwide, exported from china.

    they’re still under apple’s brand.
    but nevertheless.. you’ll see made in china, printed in the parts.

    if the world trusts products made in Indonesia. you should be proud.

    remember Nurtanio? at first they only produce some parts of an aircraft. then as time goes, they’re able to create the whole thing.


  5. Akhyari says:

    All, thanks for your heartwarming responses. Actually, they are so many japanese cars produced in Indonesia, so many. You name it! Suzuki APV is different. It’s 100% designed, developed, manufactured, and mass-produced in Indonesia. The SUZUKI brand is..(to me) to make it better-marketed and received globally, as Indonesia has not yet developed any car brad.
    About quality control, i wonder where you found that it’s not done by Indonesian. Have you checked it with Indomobil? :) Trust me, they’d say otherwise.

    • diana says:

      when somebody buys a suzuki car, he/she will know it’s suzuki quality… not Indonesia’s quality… u shouldn’t twist it into Indonesia’s quality, just because it’s made by Indonesian(s). Even Indonesian(s) were mad when Malaysia claimed batik as their product. What if Batik Keris made their kain in Mlaysia by Malaysians? Would you accept it as Malaysian product?

      • Ian says:

        I think we go around in a circle here.

        You’ve got a point, but it’s a substantially different one in the article.
        Nowhere in the article does it say Indonesia claims the brand of Suzuki. What it’s saying is merely that Indonesia is now able to produce such products with high quality for global market, under the brand of Suzuki.

        Suzuki is still the brand that consumers will associate with.
        It’s normal for a global company to have more than 1 manufactures, even for the very same brand. Take an easy example of Nike shoes. For the US market, they are made by China, Indonesia, Vietnam, India, and Mexico mostly. Then, let’s say, if China claims they made the best quality shoes for Nike compared to the others, it’s fair enough. They are claiming the quality of their products they manufactured, not claiming the brand.

      • Ian says:

        Same goes for your example of Batik Keris. If Malaysia manufactures batik for and under the brand of Batik Keris, it’s fair that they pride their manufacturing quality, not the Batik Keris brand.

        It’s like a recipe. You might have the very exact same spaghetti recipe (in this case Suzuki quality standard/control), but different chefs might execute it in different style/way, thus different taste. Still, if an Indian chef did it the best, he/she wouldn’t then claim that spaghetti is an Indian originated food. It just that he/she made it the best.

        There is no twisting anything here. Just the way you see it.

  6. Bumblebee says:

    I have to agree with Ian here. Just an example, when my mom and I went shopping for Clarks shoes, we often hunt for those made in Brazil, instead of those made in Vietnam. Simply bcoz we find (probably just in our opinion) those made in Brazil lasts longer and of better quality. Same case here with Suzuki apv too. It does matter where the product was made.

  7. Patriot says:

    The problem is that Malaysians claim that Batik is Malaysian’s brand and NOT Indonesian’s. It is similar to claiming that Suzuki is Indonesian’s brand and NOT Japanese’s. My point is there is significant difference between “brand of” and “made in”.

  8. Anza says:

    here’s the deal ok, when you take a look proton, they using mitsubishi technology, and now lotus. but we say that was malaysian. same with APV and Innova, only we don’t want to waste our money to made a brand, we simply use other brand that already establish.

  9. Acehnese says:

    for me….no matter whose brand, where is it developed and by whom, as long as the product benefits out people, it would be great for me…..
    for now, we produce car for other brand, in the future, we make our own brand…some shoes small companies have proved this trend…

  10. Miunn says:

    Even if it’s not about the made-in/brand stuffs, we’d still be proud that there’re still a world-class engineers from Indonesia who able to produce such products. In a scenario that suzuki no longer build their stuffs in Indonesia, we could still hope there’s some investor who would invest to make an Indonesian brand and made-in-Indonesia, employing those engineers to make a comparable cars.


  1. Tweets that mention All-Purposes-Vehicle, going global -- says:

    [...] This post was mentioned on Twitter by GNFI, Wahyu Gunawan. Wahyu Gunawan said: RT @GNFI: All-Purposes-Vehicle, going global [...]

Leave a Reply

2010 Year End Charity Project

GNFI Network

ShoutMix chat widget


GNFI on Twitter

Good News by Month