Indonesia’s Global Brand (Part 7: Guitars)

Posted on June 3rd, 2010 at 10:51 am by Akhyari


When asked about what genre of music I love most, rock is my utmost choice. Jazz falls #2. First time I fall in love with jazz music was when I attended a supposed-to-be-rock-concert-but-turned-to-be-mixed concert in my hometown sometimes in the mid of 90’s.  There was a song titled COLIBRI, and I eventually found that it was INCOGNITO (a british jazz band)’s song.


Their flamboyant guitarist is Jean Paul “Bluey” as pictured below with his RADIX guitar. Yes..Radix is made-in-Indonesia guitar which has been to world corners, from Malaysia, Singapore, Canada, Denmark, Switzerland, Greece, Canada, US, etc.

Bluey of Incognito(left), Sony of JRocks (right).

Farry S.I.G.I.T



Established only in Bandung in 2004, Stranough has every reason to smile now. Stranough guitars have been played around by many thousands worldwide. Steve Lukather, TOTO’s guitarist is one of Stranough customer.

Once, Jeff Beck and Jimmy Paige of Led Zeppelin came to Bandung to conduct a thorough quality control… and guess what… they were satisfied!

Jeff Beck (left), Jimmy Paige (right)

Stranough has been sold to Asian and European countries, as well as Australia and Canada.

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