Indonesia’s Global Brands (Part 10: Energy Drink)

Posted on July 7th, 2010 at 3:55 pm by Akhyari


You may ask any given person you meet in the street, about world’s most popular energy drink. They’d surely answer KRATINGDAENG, or RED BULL, world’s most famous energy drink.

There’s one one brand quickly catching up though. It’s EXTRA JOSS, an Indonesian brand that has been quite a while dominating Indonesian market. It has been penetrating regional market and gearing up for broader target. While sale in Malaysia is surging quickly, Extra Joss starts to dominate Philippines energy drink market, you can find Extra Joss ads at every corner.

Extra Joss ad banner somewhere in Manila

Popularity: 4% [?]

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