New denim brands appear all the time, usually based in the US, sometimes Europe and occasionally Australia but it’s not often that I receive a mail from a new company established in Asia. Easton is a new company proudly and ethically producing denim in Indonesia. They have three types of denim – selvedge, coated and dry which are offered in three styles for men (straight, slim and skinny) and one for women (skinny).

The jeans can be purchased online from their own store and retail for 600,000 Indonesian rupiah, which although it sounds a lot is actually only $65.

Source: Denimology