Manchester United have today announced a three-and-a-half year partnership with Indonesian tyre manufacturer Multistrada.
As one of Indonesia’s leading tyre manufacturers, Multistrada’s production capacity produces almost 50,000 tyres daily and exports to more than 83 countries. Much like Manchester United, the company prides itself on being a leader and a trendsetter in its industry, introducing innovations to meet the needs of its customers.
With more than 54million followers in Indonesia, Manchester United is the country’s most supported football club, with a cumulative TV reach of more than 903m Indonesian fans last season. Recognising the strength of the club’s following in Indonesia, Multistrada joins other leading brands in the country in working with the club to bring the magic of Manchester United closer to its fans on a daily basis.
Manchester United commercial director Richard Arnold comments:
“Manchester United is delighted to welcome Multistrada as its official tyre partner in Indonesia. We have always had huge support in the country and our commercial sponsorships are an important way for the club to connect with those fans. Just a few months ago, almost 12,000 fans queued for a place at our #IAMUNITED fan party in Jakarta, even though we had only 6,000 places available..
“Although from two very different industries, Multistrada and Manchester United share many common values, which is ultimately what we look for in a sponsor and I am confident this will be a successful partnership.”
Multistrada’s President Director, Pieter Tanuri, comments:
“Achilles Radial and Corsa Motorcycle Tire, the top two tyre brands of Multistrada, are
extremely proud to be in this prestigious partnership with the world’s number one football club, Manchester United.
“We are confident this partnership will better leverage our brand to the international world. Manchester United and Multistrada both share the same core values, placing high importance on the assurance of product and brand quality.
“Manchester United and Multistrada also share an aspiration for a better world and we know we can instigate an enormous ripple of positive impact with this partnership. We are currently working together on exciting plans for a CSR program through which we will give hope and opportunity to millions of Indonesian youths.”
Established in 1988, Multistrada now has three brand of tyres, the Achilles, Corsa and Strada, producing tyres for Passenger Car Radial (PCR), Light Truck Radial (LTR), Motorcycle Tire (MC), Sport Utility Vehicle (SUV) and introducing Truck Tires in 2013.