The Sak Brand Group’s philosophy is happy & free.  Peace and harmony among all things is interwoven into our spirit, our deep rooted heritage and our down-to-earth style.  Friends from childhood, Mark Talucci and Todd Elliott both grew up overseas.  Their love for finding and importing unique textiles was drawn from going to local hippie fairs in places like Brazil and Mexico, where Mark lived most of childhood.

Both unenthused by their lackluster corporate jobs after college, Mark and Todd found inspiration during a trip to Bali in 1989 where they were intrigued by the extraordinary objects and artisan fabrics they discovered.  Both natural entrepreneurs, Mark with a degree in engineering and Todd in business administration, they decided to start a business importing these “found treasures” from overseas to their hometown San Francisco.

The idea of handbags was a “fluke” that came to life at a Superbowl Party in 1989.  Although the Cincinnati Bengles won that year, it was Todd’s sisters’ handbag that was the hit of the party.  It was a simple rattan and leather handbag created from an everyday sleeping mat that she had brought back to San Francisco from a recent trip to Indonesia.  There was something about the simplicity of the bag and the hand craftmanship that made the bag special and different than anything they had seen in the states.  It was then, in the beauty and simplicity of a hand-woven rattan sleeping mat, that the Elliott Lucca brand was born.

Taylor Swift with the Sak's bag

From Rattan to Crochet, an interwoven love story

After embarking on their entrepreneurial journey into the world of fashion in 1989, Mark and Todd were soon challenged with taking their brand to the next level.   In 1994, the imported rattan bags were blowing off shelves at major retailers sparking Mark and Todd to go a step further.  The idea for The Sak brand was to create a simple, memorable, casual and relaxed handbag with universal appeal.  Staying true to texture, they created a singular handbag from a unique Tightweave fabrication using nylon string.  Starting a crochet “craze”, The Sak handbag (Style 120) was an overnight phenomenon.  It soon became one the most coveted items of the 90s coining the phrase “a sak on every back”.