Indonesia’s Global Brands (Part 4: Tiles)

Posted on May 14th, 2010 at 11:10 am by Akhyari


This is the 4th part of Indonesia’s global brands series. This time, let’s talk about tiles.


I was once in a building construction site in Singapore when I found that the contractor used Essenza tiles for the flooring. Only this morning I found out that Essenza is purely Indonesian product, and have been exported to the capital of tiles of the world, Italy. Made by PT Essensi Keramik Prima in Tangerang, Essenza has been exported to over 25 countries worldwide, and it is one of the few in the world to produce tiles sized 60×60 cm.


The name shows that it is Indonesian product. But only few people knows that Mulia Ceramics, which produces brands like Accura, Maxima, prisma, Legend, Crystal, Magna, Ceramica Europa, and Signature, dominates the US market. They have exported those products to more than 50 countries worldwide.

Next time you renovate or build a house, you know what to use for flooring.

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